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Questions

Free or paid booking plugin: the real difference

A free booking plugin can be enough for many businesses. The real question isn't “free or paid”, but “what is limited, and what do you pay for”.

What a free plugin should already do

Taking bookings, counting places, sending confirmations, letting customers cancel: that is the heart of the job. If that heart is restricted, it isn't a free offer, it's a demo.

Limits to look out for

  • A number of bookings per month, or of activities, beyond which nothing more can be booked.
  • A number of places per session, smaller than the one you need.
  • A trial period presented as a free offer: after a few weeks, you have to pay to carry on.
  • A compulsory account with the vendor, or your customers' data sent to its servers.

What is worth paying for

What earns you money or saves you time every week:

  • Payment at booking, a deposit or the full amount: fewer no-shows, less chasing.
  • An inventory, when you rent out equipment: what goes out, what comes back, what is being repaired.
  • Reports: what has been booked and collected, and a file for your accountant.
  • An automatic reminder sent to your customers before their booking.

Four questions before you choose

  1. What is limited in the free offer, and from when?
  2. How much does the paid offer cost, and is the price the same in the second year?
  3. If I stop paying, what stops, and what stays?
  4. Where is my customers' data kept?
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