The three-copy rule
Keep three copies of your data, your site and two backups, on two different media, one of them away from your site's server. If one disappears, the other two remain.
Three places, three uses
- On the site's server. Handy for going back quickly, after an update that breaks things. Useless if the server itself goes down.
- On your computer. Away from the server, provided you remember to do it, and keep the file somewhere safe: it contains your whole site.
- In a storage space of your own, an SFTP server or an S3-compatible space, as offered by many storage services. Away from the server, and without having to remember, if the backup goes there on its own.
Locked away
A backup contains everything: accounts, orders, your customers' messages. Forgotten in a public folder, it can be downloaded by anyone. A backup must therefore be encrypted, and its key stored somewhere other than the file: otherwise, whoever finds the file also finds the means to open it.
What about GDPR?
If your site keeps data about people (customers, subscribers, orders), your backups keep it too. GDPR expects, in particular:
- that you can restore the data and access to it in a timely manner after an incident (Article 32): that's the very job of a backup;
- that you protect it, for example by encryption (Article 32);
- that you don't keep it longer than necessary (Article 5): choose a retention period, and let the oldest backups delete themselves;
- that you know where it is: a storage space outside the European Union means a data transfer, which must be covered by appropriate safeguards (Chapter V). Choose your storage region with that in mind.
Encryption also helps on the day of a breach: when the stolen data is unintelligible to anyone not authorised to access it, GDPR exempts you from informing each of the people concerned (Article 34).
Sources (read on 20/10/2026)
- Regulation (EU) 2016/679 (GDPR), Article 5(1)(e), storage limitation
- GDPR, Article 32(1)(a) and (c), security of processing
- GDPR, Article 34(3)(a), communication of a personal data breach to the data subject
- GDPR, Chapter V, transfers of personal data to third countries