A hotel, a campsite, a holiday let: which languages should you translate first?

Start from your guests, not from a list

The languages that pay off are those of the people who already book with you, or who are looking for you. Your own figures tell you this better than any national average.

Four places to find them

1. Your bookings and enquiries from last year: where did your guests come from?
2. Google Search Console, “Performance” report, “Countries” tab: where the people who already see your site on Google come from.
3. Your visitor statistics: the browser language of your visitors.
4. Official tourism figures for your country or region: nights spent, by guests' country of origin.

Start small, then add more

Start with the two or three languages that come up most often in these figures. Add another when your bookings show the need: your translated site will tell you itself, in your statistics, which languages it is read in.

Why translate, rather than count on everyone reading English

In a 2020 study of 8,709 online shoppers in 29 countries, CSA Research found that 76% prefer to buy with information in their own language, and that 40% never buy from a website in another language.

What it costs

With TOP TRANSLATE, for a 10,000-word site (Essential plan): €15 excl. VAT per month for three languages, €21 excl. VAT per month for five.

Prices excluding VAT; VAT currently not applicable (article 293 B of the French General Tax Code).